Argentina’s pet food exports could increase thanks to quality control

Quality control procedures increase efficiency, ensure consistency of pet food products, and reduce risk of recalls, but quality control can go beyond that to become a marketing tool for pet food producers. food for dogs, cats and other pets. For example, Argentina’s pet food industry could expand its domestic market and imports through enhanced quality control measures, said Mariano Ortega, president of the Asociación para el Desarrollo Social Empresario (Association for Social Development of Entrepreneurs) from Argentina, during its presentation at the Latin American Pet Food Congress (Congreso de la Industria de Pet Food en America Latina, CIPAL), September 28 in Buenos Aires, Argentina.

Argentina pet food market size

Currently, Technavio researchers estimate that the Argentine pet food market is worth US$207.8 million. They predict that the Argentine pet food market will grow 2.54% annually this year, with a compound annual growth rate of 2.76% between 2021 and 2026.

Technavio’s estimate of the current value of the Argentine pet food market is well below the US$1 billion estimated by Francisco Schang, director of the Argentine Chamber of Animal Nutrition Companies (CAENA), writing in Global PETS . Schang reported that Argentina produced 764,000 tons of pet food. Cheap products predominated, accounting for 40% of the country’s production. Premium pet food accounted for 27% of production, and super premium 18%. In 2021, 18% of Argentine pet food production was destined for export.

Quality control to boost the pet food market

These Argentine pet food exports and domestic market share could be boosted by using quality control as a marketing strategy, Ortega said.

“In the international market, products may differentiate themselves from competitors in design, branding, marketing, functionality or other qualities,” he said. “However, these characteristics do not matter if the quality is not guaranteed.”

Japan’s experience serves as a model to show how quality control can transform an economy, he said. In the post-World War II era, as the country struggled to rebuild, United States trade advisers guided Japanese manufacturers to develop their quality control standards and standardize production. Japan is now one of the largest economies on the planet. Japanese products now have a reputation for quality and reliability.

Argentina now has a national quality plan, designed to encourage international exports and domestic market share, he said. Especially when exporting to countries with strict pet food safety regulations, such as the United States, quality control can help pet products cross borders. Certified quality control standards, such as those established by the International Organization for Standardization (ISO), ensure that pet food has been produced safely. These quality control assurances can help pet food manufacturers in Argentina and around the world expand their distribution.

About Sally E. Bartley

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