Japanese agricultural equipment leader invests in Israeli fresh produce quality control start-up

Kubota Corporation, the Japanese agricultural equipment manufacturer, has invested in a “Series A” venture capital investment round for Clarifruit Ltd., the provider of end-to-end quality control solutions for the produce industry fresh founded in Israel.

Grape and blueberry growers using the Clarifruit Quality Control app

With this investment, Kubota has taken steps to accelerate its philosophy of innovation, with the goal of creating new business opportunities, products and services for the agricultural industry. The Kubota Group intends to expand its community-driven business activities to provide integrated and collaborative solutions, technological advancements and unique customer value in all segments of its business.

Clarifruit, founded in 2018 in Israel, offers an AI-based quality control SaaS solution for the fresh produce supply chain. Leveraging a platform that integrates proprietary computer vision technology and Big Data, Clarifruit has developed a mobile app and web-based dashboard that collects and analyzes real-time data and provides analytics and insights on the fruit and vegetable quality control process to all actors in the supply chain in order to enable them to make objective decisions.

Kubota’s strategic positioning as a leader in the global agriculture and equipment manufacturing industry, together with Clarifruit, will help accelerate the development of smart technologies in crop production and quality control, as well as expand operations up and down the food value chain. . In addition, it will contribute to the realization of an agri-platform and the establishment of Kubota as a company to connect all chain partners. In doing so, Kubota contributes to the entire food production system.

In 2019, Kubota established “Innovation Centers” in Japan and Europe as a division for creating new businesses, products and services. This division creates an ecosystem that enables innovation to scale through partnerships with external companies such as AgTech startups, agricultural producers, research institutes and universities.

“With our investment in Clarifruit, Kubota is taking the next steps in expanding its holistic view of the ecosystem in specialty crops, this time into the downstream quality control value chain,” said Peter van der Vlugt, Managing Director of the ‘Innovation Center Europe. “With Clarifruit’s quality control process and software, we intend to improve the problem of quality mismatches of 20% or more, price renegotiations and rejections, thus contributing to the reduction of waste in the global food industry,” he said.

For more information:
Elad Mardix
Tel: +(972) 543-666838
Email: [email protected]

For more information:
Joan Surroca
Email: [email protected]

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